InsightFlow — Customer Behavior & Growth Analytics

Company: FitPetMall, South Korea · Role: Data Software Engineer

InsightFlow is a platform designed to analyze customer behavior, providing businesses with data-driven insights to understand and predict customer interactions more effectively on an e-commerce site.

Key Contributions

• Built real-time event streaming with Kafka + ELK Stack, capturing high-volume customer behavioral signals for downstream analytics.
• Developed RFM segmentation and conversion funnel models, surfacing actionable growth levers for marketing and product teams.
• Built propensity-to-purchase scoring pipelines, enabling data-driven campaign targeting and personalization.
• Architected promotional, delivery, and shipping analytics driving measurable revenue and operational improvements.

Tech Stack

Python · FastAPI · Apache Kafka · ELK Stack · Oracle · RFM Modeling · Propensity Scoring